Category: Tech Tips


5 Reasons Why You Should Be Using an Online Event Management Tool

5 Reasons Why You Should Be Using an Online Event Management Tool

When your business is hosting an event, like most small business owners, you probably don’t have a lot of time to dedicate to it. Whether your event is educational or for networking your goal is to appear professional and minimize the time spent managing all the details. Like most small organizations you copy what you know: promoting your event via emails and phone calls. You may even create a registration form using Microsoft Word and post the registration form on...

IT Upgrades: Systems Life-Cycle & CRT vs LCD Monitors

IT Upgrades: Systems Life-Cycle & CRT vs LCD Monitors

Systems Life-Cycle Every small business owner faces the challenge of Systems Life-Cycle. All of us attempt to squeeze every penny from our IT infrastructure, often times in ways that exceed responsible return on investment and can actually have a negative impact on our business. As we move in to 2011, and for many First Quarter, a quick review of Systems Life-Cycle goals is prudent before expending capital budget for new equipment. Those familiar with PMI standards will recognize the SDLC...

Don’t be a lollipop: advice for non-geeks

Don’t be a lollipop: advice for non-geeks

I enjoy watching Warner Brothers cartoons circa 1938-1945, especially those where Bugs completely baffles Daffy Duck or Elmer Fudd. A relevant image conjured from those bygone days is when Bugs has pulled a fast one on Daffy or Elmer and they morph in to a full sized lollipop emblazoned with “SUCKER.” Unfortunately this is also how many in the Internet industry may see you. My mental image of this type of individual is that of the wolf with big flashing...

Business Identity & Small Business

Business Identity & Small Business

Small business owners feel the pinch of start up and ongoing operational costs. No matter the product or service offering, the small business faces challenges from the moment the entrepreneur moves their business vision from dream to reality. One of the most significant challenges facing start-up businesses relates to brand or business identity. A brand, the business’s identity, is not just a logo or typeface. A brand represents the businesses identity through the use of color, shape, and text. The...

Do we really need a website?

Do we really need a website?

In today’s world a website is a business essential. A website provides customers a chance to ‘discover’ you, because it’s the place people go to research and compare businesses and its products or services. Technically, your business will not fail just because you are not on the web, however, if your customers are unable to quickly find detailed information about your product or services offerings on the web it can negatively impact your bottom line. It is important to remember...